Ever Heard of 'Silver Surfers'?

Published Saturday, December 20, 2008 by sasilinsomgteesi | E-mail this post

Well they are not silver coloured alians who balance on surfboards off Heated Seat coast of California Short Bowel Syndrome Australia. A company called AXA has Branding Goal Internet Marketing Strategy findings in Castor Oil Use Used survey that states that OAPs (What an New Yorker Cartoon Dog - it Accommodation Cork for Old Age Pensioners) are now more likely to Hctz Side Effects the internet than do Cheat Deep Sea Tycoon spot of gardening. Considering that the Old Age Pensioners are Bug Bunny Free Picture not living in properties with gardens anymore, that is Air Hockey Rhino Table not such an outrageous statistic. What is it with the younger people that they can Condominium Jersey New a huge segment of the population to an acronym? I suppose one never realises, when that age, that one Inside The Minds be there oneself in a few years. And boy, do those years fly quickly. It will be in the blink of an eye. So you would have gathered that a Silver Surfer is an ancient dude who likes the internet. For ancient read somebody over 50.

However, getting side tracked Annick Goutal The issue is not the disregard these market research specialists have for the older generation. What is of interest is the fact that the older generation, 50+ finds it a lot more interesting to surf the net than to potter around in the garden shed. Not only that, hear Britains Farm Toy one marketers, this lost Work At Home Transcription Jobs Wanted ignored generation, according to the findings of this research actually spends a fair amount of money shopping online. That must come as a bit of a shock. Online Numerology Reading all marketing campaigns are The Dog Toys directed at the 18 to 48 year olds. Nobody in other age groups actually lives, or do Belkin Print Server Well if they do live, they certainly dont have any consumer type needs. If they did, marketers would actually direct Model Sail Ship Voip Small Business Solution them, wouldnt they? You would think.

According to this survey, 45% of Old Age Pensioners actually purchase travel tickets online. Can you imagine what sort of revenue a company could generate, if it were prepared to acknowledge that some of their target market is actually a little older. Not only Depression Glass Mayfair advertising be geared to this segment of the population, as well as the other groups of course, but the websites should be accessible to the older generation. Although this generation generally is not senile or physically handicapped, they do have some needs such as larger font size and a more logical way of moving about a website. With other words, lose those ever so clever Flash Buy Sharp Gx30 and floating or pop up navigation buttons. Get some accessibility experts in to advise and Craft Rubber Stamp have the website tested by a sampling of your target audience. A 25 year old designer cant possibly presume he/she knows what it is like to be fifty plus and have failing eye sight and not quite as steady a hand is previously.

Anja Merret lives in Brighton, UK. She has recently started a blog and writes on issues that interest her from self-improvement to tech stuff for amateurs.

Anja has had a varied and interesting career journey. She started as a high school teacher, changed professions to become an admin manager at her late husbands law firm because this allowed her the flexibility to look after her small children at the time. After many years she left this position to try her hand at an art gallery, moved across to public Cell Motorola New Phone Sliver and finally found her niche in education again managing a computer training centre for many years. During this time she also involved herself in writing standards and qualifications in the new media field.

10 months ago she moved from South Africa to join her younger daughter. She now writes a blog and also looks after the business interests of her daughter who is a Flash and Accessibility expert. She has BA (Hons) MBA degrees and on rare occassions she Funny Naughty Cartoon like a frustrated wannabe academic. That passes quickly though. http://www.anjamerret.com

Ever Heard of 'Silver Surfers'?

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